Lipstick index 口紅指數

Lipstick index says when the Dow goes down, makeup sales go up, this is originated by Estee Lauder.

here is an abstract;

With inflation rising and credit getting tighter most people are tightening their belts and eliminating unnecessary expenses.

there are some things consumers buy even when the economy is sagging. Call it the"LipstickIndex."

When the going gets tough, the tough get going to the makeup counter. The theory goes like this: During uncertain economic times, women tend to splurge on affordable luxuries like lipstick and eye shadow.

Sarah Robbins of Bobbi Brown Cosmetics says the reason is more than monetary.

"Makeup is an affordable luxury for women but it's also a great pick-me-up," Robbins said
( woman just simply need to be picked up~~).

It's a pick-me-up that won't break the bank, but still makes us feel good about ourselves.
( i can't agree with this anymore~~!!)

"They may not buy the dress, they might buy the shoes, they might not buy either, but they're going to buy the new mascara," Berger-Cardone said.
( true, but we can still search for some affordable fashion, which a piece of dress costs like a lipstick or a mascara~)

full story: NEW YORK (CBS)
and the video